By Umer Farooq, Commerxio CEO

As Amazon Prime Day 2025 looms, sellers need to move quickly and move cleverly. The brands that are ready — with a data-driven strategy, performance testing, and multi-channel marketing — will shine. This year, Amazon has set the bar higher with its A10 algorithm, prioritizing external traffic more than ever before. If you want to lead, not lag, you need to change your strategy now.

Here is an entire guide to assist Amazon sellers in preparing, conducting, and thriving on one of the largest e-commerce events of the year.

Step 1: Planning Strategically Starts Today
Prime Day success does not come overnight. It is a product of careful planning and prompt action. This is how you must start:

1. Forecasting Stock:
Use past Prime Day sales history, Q2 sales performance, and seasonal demand to forecast demand. Create a buffer in your inventory for unexpected spikes. Depleting mid-event can do serious harm to your rankings and sales opportunities.

2. Deal Submissions:
Amazon’s Lightning Deals and Prime Exclusive Deals are approved early. Set your pricing strategy, bundle options, and deal details prior to Amazon’s internal deadlines.

3. Ad Creative and Copy Testing:
Begin running pre-event ad campaigns a minimum of 4-6 weeks prior to Prime Day. Test various creative formats — urgency messaging, user-generated content, comparison imagery — and measure performance metrics such as click-through rate and conversion rate. Determine what performs best and scale accordingly.

4. Landing Pages and A+ Content:
Create Prime Day-specific landing pages to match your promotional plan. Incorporate product comparison charts, countdown timers, and effective call-to-action buttons. Keep your A+ Content fresh, professional, and consistent with the messaging of your off-site campaigns.

Step 2: Optimize for Amazon’s A10 Algorithm
Amazon’s A10 algorithm prioritizes sellers who are generating traffic from outside sources. This change demands that brands break out of Amazon PPC and shift their efforts toward off-platform interaction. Here’s the way forward:

Meta Ads (Facebook & Instagram):
Develop segmented audiences such as previous buyers, site visitors, and mail subscribers. Construct lookalike audiences from high-value customers. Try out different ad formats like video, carousels, and product showcases to see which ones drive qualified traffic at the lowest price.

Short-Form Video (TikTok & YouTube Shorts):
Collaborate with micro-influencers within your niche with active followers. Prioritize real product demonstrations or brief testimonials. Influencer-based content can profoundly increase brand awareness and trust.

Google Ads (Search & Shopping):
Prime Day customers often start on Google. Target branded and non-branded product keywords and drive traffic to your Amazon listings. Utilize Amazon Attribution to monitor performance and determine which channels are driving your sales.

Email Marketing:
Segment your email list and create a three-email campaign: a pre-event teaser, a launch email on Prime Day, and a final reminder before the sale closes. Use direct links to your Amazon listings, not your website, so that the external traffic is driving your Amazon rankings.
If you’re brand-registered, Amazon Attribution is a must. It enables you to track and attribute your external traffic, providing you with greater insights and better ranking potential. Be sure to tag all external campaigns to see everything.

Step 3: Optimize Your Product Listings to the Hilt
Traffic driving is merely half the battle. Your listings need to turn visitors into customers. Have your product pages Prime Day-ready with the following crucial enhancements:

Keyword Optimization:
Apply sophisticated keyword research tools to find high-intent keywords. Insert them organically within your titles, bullet points, and product descriptions. Write engaging, informative, and customer-centric copy.

High-Quality Visuals:
Your visuals need to narrate a story. Add lifestyle shots, product feature close-ups, comparison shots, and infographics answering frequently asked questions. Ensure your hero image is sharp, well-lit, and prominent in search results.

A+ Enhanced Content:
Use this section to give a close-up view of your brand and product value. Include comparison charts, customer FAQs, and lifestyle imagery to establish trust and boost conversion rates.

Review Strategy:
Proactively ask for reviews using Amazon’s “Request a Review” feature or third-party automation tools. The more reviews, the more trust — and trust turns browsers into buyers.

Step 4: Don’t Stop After Prime Day
Many brands treat Prime Day as a finish line. Smart sellers see it as a launchpad for long-term growth. Here’s how to maintain momentum:

Retargeting Campaigns:
Use dynamic retargeting ads to re-engage customers who viewed your products but didn’t purchase. Target them with follow-up offers, bundles, or limited-time discounts to convert interest into sales.

Post-Purchase Automation:
Establish automated workflows to ask for reviews and offer loyalty benefits such as subscription discounts, early access to upcoming launches, or referral incentives.

Upsell Campaigns:
Segment Prime Day shoppers and remarket to them with complementary items. For instance, customers who bought a wireless keyboard may be presented with ergonomic mouse pads or wrist rests.

Data Analysis:
Post-Prime Day, take a close look at your results. Compare campaign performance, customer behavior, and traffic sources. Use these findings to better inform your Q3 and Q4 plans.

Final Thoughts
Winning Amazon Prime Day in 2025 is not about doing more — it’s about doing what works, better. Brands that realize the value of early preparation, external traffic, strategic testing, and full-funnel optimization will stand out.

Amazon has shifted the paradigm with the A10 algorithm. The sellers who adapt with it will win market share, propel better rankings, and create customer loyalty that lasts far beyond the end of the sale.

It is time to prepare, implement, and lead.

Umer Farooq
CEO, Commerxio